6 Tips To Promote a Health Blog

Blogging is considered one of the result driven internet-marketing tools with easy accessibility. A recent survey showed 86% of healthcare professionals willing to generate content in the form of blog posts to provide medical information. With the advent of Web 2.0 platforms like WordPress, LiveJournal, Weebly, Blogger, blogs can be created without much of a hassle. But the biggest hindrance is the marketing aspect. Without adequate internet marketing, your blog won’t be able to withstand serious competition.

In order to make the most of your healthcare blog, you need not rely on existing patients. Instead, you should explore all avenues available on the internet on how to encourage users to read your content. Follow these simple yet effective guidelines to increase your online reach and generate a constant flow of patients:

• Enticing Titles: Title content matters a lot because it is this, which attracts readers. It must be relevant and encouraging enough to catch the eyes of the readers. By just looking at the title, readers should get to know what the blog is all about. Make the title short, clear and captivating. Follow it by a short description of your blog.

• Fascinating Images: Back up your medical blog with pleasing images. It has been proven that readers are attracted to blogs that contain images. Use images that reflect your practice in correct manner. Images capture the idea of content and provide attractive addition to the reader’s eye.

• Drop Flabby Keywords: Keywords play a crucial role in search engine optimization and online marketing, but putting too many keywords in title and body of the blog can actually backfire. This may seem trash content to the reader.

• Optimize Existing Keywords: A relevant keyword research will give you a fair idea of keywords that your audience is using to find your practice. You can then incorporate those keywords in your content and post it on the web. This will strengthen your chances of being found by your target audience.

• Use Social Media To Good Effect: Post your individual blog posts on your Facebook profile. In case of Twitter, tweet your post with diverse messages every time. It is mandatory to create a separate blog page for Facebook and Twitter if you wish to keep a good number of followers. You can do the same with several social networking websites.

• Try Guest Blogging: Share your posts with other communities or write fresh content to capture the attention of a much larger audience. This way, readers will find their posts as a guest on other blogs, which will have leads to your own post. This is a great way to build your credibility as a reliable source of information.

Shifts in Health Care

The numbers are clear, 10% of the seriously ill Medicare patients consume two-thirds of Medicare spending. Over the past fifty years, care has shifted from the family care-giving model to sending critically ill or disabled individuals to facilities and treatment centers outside the home. This shift is creating gaps in service and is exhausting the healthcare system in the U.S. How to fix the expensive revolving door created by insurance companies, government, and lawyers (who in some cases benefit from the medical, legal and paperwork quagmire) is unclear. As consumers, it is important to become educated on the issues faced by the chronically or critically ill. Here are some sources of information that we have utilized

Robert Pear’s stories in the New York Times and the Wall Street Journal Health Blog are excellent sources of information. The healthreform.gov website at the White House is a popular resource to utilize for research purposes. Town Hall meetings and the other types of news media are also informative.

If these sources are not informative enough, read some of the proposed bills circulating throughout the House of Representatives and the Senate. Like many of the members of Congress, I have only read portions of proposed bills. One such rendition in a House bill suggests the capping of a government sponsored plan. Specifically it caps individual expenses at 5K per year . In this plan, family expenses are capped at 10K annually.

As I view the many proposed options, I wonder if members of Congress would mind it if their families are refused treatment, after spending a rationed 10K of care per year, would they be O.K. with this option. The bills are just proposed bills. It is my hope that after reading all the options, our law-makers are able to make intelligent and thoughtful choices. I hope that they sign-up for the plans that they support.

Our government is founded on the concept of equality and respect . In this tumultuous time of heated debate, we should include all people in the healthcare reform process regardless of party affiliation, color, age and status. Seniors and children, government workers, businesspersons, union and non-union employees should all benefit from equal protection under any new healthcare law.